8 Marketing Steps Define Your BIM-Revit Implementation End-Game

Revit Implementation Puzzle Building Information Modeling (BIM) Plan

Successful BIM implementation comes in ‘planned steps’ as you market, plan, budget and set achievable implementation expectations.  Joseph Joseph, identifies in detail his 8- steps to a successful BIM marketing program.

View Joseph Joseph LinkedIn Public ProfileJoseph Joseph is  a Practice Technologies Executive + Imagineer at Walt Disney Imagineering. He authored this article; when he was SAIC’s Managing Director overseeing all BIM/CAD Technologies strategies and initiatives, including strategizing, standards, and implementation of BIM in a design-build environment.

It’s not enough to have BIM capability–you have to know how to sell your BIM expertise to clients, prospects, consultants, your management teams and employees.

Joseph’s summary of each step, defines this as an Executive Level  article for principals, owners and upper management to consider prior to implementing the BIM process. If you’ve already started BIM — its a great checklist against what you have or have not achieved by implementing your BIM processes.

As a business and marketing planning article; it should be reviewed against your written Implementation Plans for Revit, ArchiCAD, Bentley or Vectorworks software.

If you’re a facility owner, this is a great article to help you define your BIM ‘End-Game”

  1. “Why are you asking for BIM on your projects?” — AND
  2. “How is your team going to use BIM files & processes for managing the building?”

Joseph’s article provides complete details for each of these 8 steps; that is published by  the Building Design + Construction Magazine \ Website:

Building Design + Construction Magazine8 Steps to a Successful BIM Marketing Program

Step# 1 ) Recognize the business and marketing aspects of implementing BIM in your organization.

STEP 2 ) Establish a BIM vision that is linked tightly to your firm’s philosophy and goals and is fully enmeshed within the fabric of your organization.

Step# 3 ) Identify a BIM champion within your organization to lead the effort.

Step# 4 ) Clearly delineate your BIM capabilities to clients.

Step# 5 ) Embed BIM into your firm’s marketing content. Start by creating a BIM portfolio.

Step# 6 )Educate your client-facing staff on BIM trends, language, and culture.

Step# 7 ) Customize responses to RFPs and tailor them to the BIM-related needs of the client.

Step# 8 ) To prepare a customized approach, start by studying the BIM scope.

Read: 8 Steps to a Successful BIM Marketing Program

Bradley BIM – Revit Implementation Articles

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BIM Means Business | Plumbing Engineer Magazine – ASPE

View: BIM Means Business - The Impact of BIM - Plumbing Engineer Magazine - American Society of Plumbing Engineers ASPE - Badley BIM Article July 2014

The Plumbing Engineer Magazine | The official publication of the American Society of Plumbing Engineers (ASPE) released my BIM Article for their July 2014 magazine. (View article on Page 114)

View: BIM Means Business | The Impact of BIM | July 2014 Edition

The article outlines at least 2 reasons that Building Information Modeling (BIM) processes; are determining the winners and leaders in both the plumbing design and contracting markets.

(1) BIM Design-Construction Mandates (Public & Private)
(2) BIM’s Core Support for Digital Design, Construction & Maintenance Processes

I credit Bradley’s Independent Sales-Services Rep Network –for more than 80 BIM \ VDC Manager site visits with their clients in the last 12 months. My thanks to our clients for sharing their Revit, BIM and fabrication-construction processes.

Photo Opp: Jim Schneider, Editor for Plumbing Engineer Magazine (ASPE) stopped at Bradley's 2014 AIA Convention Booth in Chicago.

Photo Opp: Jim Schneider, Editor for Plumbing Engineer Magazine (ASPE) stopped at Bradley’s 2014 AIA Convention Booth in Chicago. My thanks to Jim and ASPE for the opportunity to share our Bradley BIM experiences with your members and readers.

Bradley BIM Articles

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BIM Means Business | Plumbing Heating-Cooling Contractors – WI Association

Plumbing-Heating-Cooling Contractors | Wisconsin Association Magazine Summer 2014 | Bradley BIM Article

The Plumbing Heating-Cooling Contractors \ Master Plumbers – Wisconsin Association released my BIM Article for their Summer 2014 magazine. (View article on Pages 10-12)

Download:  BIM Competency Delivers Competitive Advantages | Summer 2014

Article URL: http://www.rspr.com/phcc-archives/2014/PHCC_Summer_2014_WEB.pdf

The article outlines at least 2 reasons that Building Information Modeling (BIM) processes; are determining the winners and leaders in both the plumbing design and contracting markets.

(1) BIM Design-Construction Mandates (Public & Private)
(2) BIM’s Core Support for Digital Design, Construction & Maintenance Processes

I credit Bradley’s Independent Sales-Services Rep Network –for more than 80 BIM \ VDC Manager site visits with their clients in the last 12 months. My thanks to our clients for sharing their Revit, BIM and fabrication-construction processes.

View Plumbing-Heating-Cooling Contractors | Wisconsin Association Magazine Archives

Visit the PHCC Magazine Archive to download current and past editions.

Archive URL: http://www.phcc-wi.org/memberMagazine.asp (PDF Editions)

Bradley BIM Articles

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Thank You 2014 AIA Convention – Chicago Booth Visitors

chicago_aia_national_convention_2014

Bradley Corporation and I would like to thank the hundreds of 2014 AIA Convention attendees; that stopped at Bradley’s 2014 AIA Convention Booth to pick up your free Bradley BIM flash drives,

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We appreciated your inquiries into the Bradley BIM Initiative and/or your design review of Bradley’s All-in-One touch-less hand washing system, The Advocate.

My personal thanks to the folks; that are mutual LinkedIn connections that stopped to say hi –its always great to meet individuals face-to-face.

aia_national_convention_2014_chicago

We appreciate the time you took to visit Bradley Corporation in the Software & Technology Pavilion; during your 2014 AIA Convention-Chicago  visit.

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2014 AIA National Convention – First Taste of Chicago

Today was the calm before the crowds of Day 1 for the 2014 AIA National Convention.

2014_aia_convention_chicago 2014_aia_convention_chicago_june 2014_aia_convention_chicago_june_mccormick_place

Dinner at Chicago’s classic Pizzeria DUE came with great street views, from the open-air covered balcony –while enjoying a personal deep-dish pizza.

When the waiter learned I was attending the AIA Convention, he offered a personal tour of the vintage “drawing room” in the house above the pizzeria.

original_pizzeria_due_chicago pizzeria_due_chicago

The Pizzeria DUE is below this house; this is the vintage Drawing Room in the house accessed at at the top of the outside stairway..

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This is a sofa, not 3 chairs.

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And of course dinner with a Pizzeria DUE Tower Ice Tea.

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Enjoy the Convention and visit the Bradley BIM Booth #3454 in the AIA Convention Technology & Software Pavilion

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